Bowtie Dental
A modern, mobile-first experience for families seeking trustworthy, local dental care in Williamsburg.
We built a mobile-first website for Bowtie Dental Studio that modernized the family-owned brand, made online booking frictionless, and emphasized weekend availability.
Patients got a clear path to care.
The studio saw a 40% increase in site utilization in the first month.
From Zero to One
Local SEO + Trust Building
Healthcare UX/UI, mobile first
Project Details
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Role: Lead UX & Brand Designer
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Year: 2023
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Team: Product, Marketing, Developer (solo)
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Platform: Mobile-first responsive web
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Focus: Conversion lift, memberships, and family appointment flow
Why I Cared
Bowtie is a family-owned studio in the heart of Williamsburg. They needed a web presence that reflected their values: warmth, trust, and exceptional care.
Parents were searching for "weekend dental appointments near me" and getting outdated, impersonal results.
My challenge:
What if your family dentist felt like your own family?
The Struggle
I emphasized custom photography to bring personality and warmth to the site. Instead of stock images, we showcased real photos of the staff and the physical space, making the website feel authentic and welcoming.
Concepts
We explored:
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Hero banner with real family photos and a bold "Weekend Appointments" CTA.
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Clean service cards for Invisalign, implants, whitening, and fillings.
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Integrated booking system with pre-filtered family-friendly times.
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Personalized About section to highlight the family-run story.
What We Built
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Find Care Fast → Clean homepage with scannable links for [Book Now], [Our Services], [Memberships], and [Contact].
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Family First Design → Mobile-first layout with kid-friendly appointment flows and weekend scheduling.
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Trust That Converts → Custom photography, local SEO content, testimonials, and strong team bios.
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Book in Seconds → Appointment form with filters by service type, date, and family member.
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Join the Club → Membership plans (Basic, Premium, Family) with benefits, pricing, and signup.
Membership
We explored:
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Hero banner with real family photos and a bold "Weekend Appointments" CTA.
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Clean service cards for Invisalign, implants, whitening, and fillings.
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Integrated booking system with pre-filtered family-friendly times.
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Personalized About section to highlight the family-run story.
Outcomes
Launch impact (Month 1):
Strong adoption validated the solution. Patient-provider relationship improved and business gained loyal customers.
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40% increase in site utilization
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115 appointments booked in first month post-launch
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40% of logins came from mobile
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Patients praised the clarity of the service and pricing pages